Since 1993 Sam Blue has been making house calls for Atlantic Canadian businesses with growing pains. Whether it's an IPO debutante that want's a very expensive website but doesn't quite know why, a government-funded r+d albatross on the brink of mutiny, or an e-learning project taking on water with SMEs overboard, Sam has been there to bail water and drop the oars. In 2005 Sam christened designforpeople.ca, as a beacon of hope for organizations who are looking for direction in the new media horizon, along with some xml-driven flash with glossy graphics and pounding techno.